Clarity
Help designers define meaningful, well-structured events without requiring specialist knowledge.
FIGMA PLUGIN / AI & ANALYTICS
Analyzing
Figma plugin.
An AI-powered plugin that helps UX designers turn design context into consistent, editable analytics event plans—inside Figma.
MY ROLE
UX Design Lead & Builder
TIMELINE
Three months
PROJECT STAGE
Early-stage tool / initial usage feedback
01 / THE PROBLEM
Design the experience.
Define what to measure.
Analytics setup is a point of friction between design, product, and engineering. Designers are expected to make data-informed decisions, but defining the tracking plan often happens too late.
Across large product organizations, event names and structures can be inconsistent. Teams depend on specialist analytics partners, and designers may lack confidence in deciding what to measure.
THE DESIGN OPPORTUNITY
Give designers guidance at the moment of design, so measurement becomes part of the workflow.
I designed and built an AI-powered Figma plugin to help designers generate analytics event plans from their design context without needing deep analytics expertise.
02 / DESIGN GOALS
Make analytics
part of design.
The plugin brings analytics planning into the tools designers already use. Shared standards guide the output, while designers retain the ability to review and edit the plan.
Consistency
Use shared naming conventions and logical event structures across features and teams.
Integration
Make tracking plans part of the design process, rather than an additional task after design or implementation.
Partnership
Support analytics experts with guided, standards-aligned output that designers can share with their partners.
My toolkit included Figma, ChatGPT, internal analytics standards, Markdown, and Cursor.
03 / HOW IT WORKS
From screen context
to a tracking plan.
Capture the design context.
The plugin reads the screen to gather context for the experience being designed.
Define goals and events.
AI helps define the goals that events roll up to, with guidance for event names, required and optional properties, state transitions, and success and failure signals.
Review, edit, and share.
The plugin generates a structured tracking plan that is fully editable in Figma. Designers can review it, make changes, and share it with product and engineering.
04 / VALIDATION & EARLY IMPACT
Less friction.
More confidence.
Initial usage feedback pointed to faster tracking-plan creation, more consistent events, and greater confidence discussing analytics.
- Designers reported time savings when creating tracking plans.
- Shared event structures helped improve consistency across features and teams.
- Designers felt more confident discussing analytics.
- Feedback indicated better collaboration with analytics and engineering partners.
One Webex designer described moving from a day of work to minutes. In my own use and a small group of other designers, the plugin saved an average of about two hours per analytics plan. Adoption was limited; this is an early result rather than a team-wide outcome.
THE TAKEAWAY