Sharing how I work.
Learning from others.

Helping designers bring
analytics into their work.

I presented the Figma plugin I built and how it changed the way we approach measurement in our organization.

The plugin helps designers connect a design with a goal, meaningful metrics, and the events needed to track them. In this talk, I shared how bringing that process into the design workflow makes analytics part of the conversation earlier.

In a small group of designers, including me, it saved an average of about two hours per analytics plan and encouraged more attention to analytics. I shared this work with 100 people in person and more than 3,000 online.

See how the plugin works

Teaching teams to
measure what matters.

At Cisco Live, Kristin Harvey and I presented Measure What Matters, a practical session on measuring whether people succeed with a product.

We walked through defining a goal, mapping the main journey, and choosing metrics that reveal success, failure, and effort. Participants practiced applying that framework to a flow of their own.

For example, counting clicks on Add User tells us that someone started. Measuring whether an admin successfully added a user and assigned services tells us whether they achieved their goal.

We also explored how AI can help draft goals, journeys, and measurement plans. The team still needs to define success and decide which measures matter.

Co-presented with Kristin Harvey, UX Director, Control Hub. Session IBOGEN-1213.

Keeping the conversation
close to the work.

I also speak with customers regularly as part of my work at Cisco.

Those conversations are another opportunity to listen, ask questions, and understand how people use our products. Sharing our thinking and hearing their perspective are both part of the work.